A closer look at the content marketing plan essential for the success of your business. The popularity and budgets for content marketing only seem to be increasing. The reason? The multiple benefits including higher domain authority and search engine rankings, more referral and social traffic and increased conversion potential.
read moreNigeria's government this week launched a master plan to lift it out of recession, hoping to hit 7.0 percent growth by 2020, but economists believe the programme sets the bar too high. The detailed plan was published on Monday and outlines how the west African oil giant thinks it can turn around its worst economic…
read moreA young lady stands in a store unable to decide on which product to select from the array on the counter.Eventually, she opts for the one with the highest price tag for reasons unknown to her. To the average man; expensive is quality, even though this logic is flawed.
read moreThe 6th Sustainability in the Extractive Industries (SITEI) Conference, read here). The multi-stakeholder event enjoyed active support from industry partners – Nigerian Extractive Industries Transparency Initiative (NEITI), Federal Ministry of Petroleum Resources (FMPR), Federal Ministry of Mines & Steel Development (FMMSD), Miners Association of Nigeria (MAN) and Zenera Consulting; and notable sponsors – Aiteo, Ford Foundation, Nigerian…
read moreEmployees often navigate their workplace environment calculating their every move in a Sherlock Holmes like manner to avoid discord with co-workers or worse, employers. This tactic might be successful initially but in the long run, it stifles emotions and brews unhealthy feelings in the organisation.
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