Branding

WHEN STAYING IN BUSINESS MEANS BRANDING
branding

WHEN STAYING IN BUSINESS MEANS BRANDING

Do we ever ask ourselves why we choose one product over another? Or why we anticipate the release of certain products by our favourite companies, despite their competitors offering the same product at a more affordable rate? The answers to these questions lie with brands and the conscious effort invested overtime in making consumers crave…

read more
1000 503 Zenera
GROWING YOUR BUSINESS WITH EFFECTIVE CUSTOMER RELATIONS

GROWING YOUR BUSINESS WITH EFFECTIVE CUSTOMER RELATIONS

From time immemorial, the concept of buying and selling has involved a minimum of two parties to be successful. Regardless of the context in which used, such as trade by barter, no mentally fit individual has ever been recorded to successfully perform a business transaction all alone. With the rise of capitalism around the globe,…

read more
551 329 Zenera
8 steps to a successful content marketing strategy

8 steps to a successful content marketing strategy

A closer look at the content marketing plan essential for the success of your business. The popularity and budgets for content marketing only seem to be increasing. The reason? The multiple benefits including higher domain authority and search engine rankings, more referral and social traffic and increased conversion potential.

read more
620 360 Zenera
HOW TO TACKLE CONFLICT IN THE WORKPLACE

HOW TO TACKLE CONFLICT IN THE WORKPLACE

Employees often navigate their workplace environment calculating their every move in a Sherlock Holmes like manner to avoid discord with co-workers or worse, employers. This tactic might be successful initially but in the long run, it stifles emotions and brews unhealthy feelings in the organisation.

read more
349 250 Zenera