Employees often navigate their workplace environment calculating their every move in a Sherlock Holmes like manner to avoid discord with co-workers or worse, employers. This tactic might be successful initially but in the long run, it stifles emotions and brews unhealthy feelings in the organisation.Read More
Two things came to mind the very first time I read the news of this initiative by the Lagos State Government; they were either staging a costly prank or the media were at it again by exaggerating the actual concept being portrayed by the LASG. Further reports and publications only confirmed what many had presumed was a completely ignominious empowerment scheme and until the announcement was made, the existence of an association that oversaw the activities of Nigerian bus conductors was unknown to many. According to the president of the Bus Conductors Association of Nigeria (BCAN), Comrade Israel Ade Adeshola, “presently Lagos state government through the Lagos State Drivers Institute, LASDRI is training and accrediting conductors in the state, adding that after the training the graduands would be employed as Bus Conductors and would be on the payroll of the government with a salary worth of N50,000 per month. The objective is to make the job of bus conducting attractive, respected and dignified as obtainable globally.”
The concept behind this may be lost on many of us who feel there are better ways of empowering young university graduates than giving them jobs which have come to be identified with moral vices. However, things could have been done differently with resulting positive public reception. Lagos State is home to more than 20 million people and is currently the most populous African city. Therefore, there is absolutely no question about the lucrativeness and viability of its transportation system if properly structured.
If you have boarded a blue BRT bus in the last few months, you’d realise the appreciable adjustments that have been made by the Ambode administration in areas of customer welfare. While they still allow ‘standing’ on these buses, passengers no longer have to bother about heat, noxious fumes from neighboring vehicles among other dissatisfactory environmental factors. All blue buses have now been modernized to bear high-performance AC units with vents located at strategic angles in the bus as well as subtle entertainment – a mini-TV that displays commercial ads, music videos and Nollywood trailers from time to time. Not that all of these are essential to individual growth, they merely serve as laudable value propositions to commuters who may intend to travel conveniently – and at the cheapest rates available in the market.
A closer look at the BRT system further reveals an expansive workforce organogram that almost easily explains how things are done by the Lagos State Ministry of Transportation. Basically, the various positions could be subdivided into bus drivers, ticketing agents/inspectors, monitoring and evaluation agents, crowd control executives among other standard names that could be ascribed to different positions. In addition, the blue BRT system comprises up to 200 – 300 buses transporting commuters to various locations in Lagos State. Add that to the number of red BRT buses and you will have more than 500 buses in total. Bear in mind that these are fair estimates of the active buses (red and blue combined), though the actual number could be markedly higher. Now, we could simply juxtapose the analysis above with the number of unemployed graduates with first degrees in Transportation Management, Monitoring & Evaluation, Record Keeping and perhaps Human Relations.
Furthermore, the LASG may in fact require the services of graduates to fill up these fields in order to boost the quality and efficiency of the BRT system while also entrenching collective youth engagement in government administration as a result. However, you may be right to opine that it’s a rather condescending career path for promising individuals who laboured through tertiary institutions but what would you rather have them do in the mean time? The proposed salary is certainly nothing to write home about given the surge in price of goods in the country and this is perhaps the most daunting part of this scheme. A self-dependent graduate may consider this a waste of time considering the personal expenses incurred on a daily basis but could the same be said of another who only seeks gainful employment regardless the pay?
As the popular saying goes, ‘to each his own’, so, the public perception and reception of this scheme will remain amoebic until it has been launched. The LASG on the other hand will have to work more on how information is disseminated to the public to minimize eventual backlash. It’s one thing to conceptualise a citizen-oriented scheme, another is the execution. But in the communication process lies a key determinant of the project outcome. First impression they say, matters a lot. So, an individual who only hears the negatives of a government initiative may be less inclined to participate regardless the potential benefits therein. The LASG will also need to work on the branding methods which would bolster public appeal. This branding phases would detail the prognostic and sustainability strategies of the schemes through the effective use of digital marketing among other key communication tools. Most importantly, the LASG may need to start formulating a plan for salary increment (if they already haven’t) as this is bound to determine the direction in which the pendulum would swing in the long run.
Summarily, top consultancies with proven skills in communications strategy could deploy their services to ensure the objectives of such initiatives are effectively communicated, ultimately saving the government enough time and workload.
- Adesegun Damazio, Brands Advisor at Zenera Consulting
In furtherance of the Hope for Humanity campaign which it championed alongside notable corporate sustainability firm, CSR-In-Action in August; foremost reputation management outfit Zenera Consulting joined other prominent organisations and personalities to mark the launch of the Olusegun Oladiran Adebutu (OOA) Foundation in the historic city of Abeokuta, Ogun State.
The landmark event, which held at the Park Inn by Radisson Hotel last weekend, saw individuals from all walks of life converge to restore hope to the internally displaced children in the society.
The Foundation, whose mantra is ‘Leave No Child Behind’, was primarily established to eradicate poverty, build prosperous communities and foster collective development of the vulnerable members of the society. Founded by Olusegun Oladiran Adebutu, Chairman of Petrolex Oil & Gas Limited, the platform seeks to nurture the lives of young internally displaced children by providing them food, clothing, shelter and most importantly, education.
The foundation achieved its goal of securing full sponsorship for 300 children with the help of esteemed members of the society who were present at the occasion. It is in line with this that Zenera Consulting also sponsored two children in the care of OOA Foundation. The sponsorship will cater for the educational, nutritional, housing, health and all other basic requirements for the overall growth and productivity of the children.
“One of the key features of a prosperous country is to promote the quality of life of its citizens, especially children. Therefore, the task of providing basic needs for the displaced children in our society must be handled deliberately and collectively. That is why at Zenera Consulting, we will continue to advocate better welfare for our youth nationwide,” said Meka Olowola, Managing Partner, Zenera Consulting and Youth Entrepreneurship Summit Chairman.
In the buildup to the launch, the OOA Foundation had made plans to visit the rural parts of Ogun State, inaugurate local support groups that would help facilitate the delivery of qualitative humanitarian aid to the target population and announce various relief schemes under the OOA Foundation umbrella. Although nascent, these schemes such as the Education Intervention; Food and Nutrition Intervention and the Shelter Intervention have since been activated for the benefit of the host communities.
Amidst strong emotions and excitement, the beneficiaries on their part thrilled the audience to spectacular performances such as dance, drama, music and colourful displays of the African culture, with the major highlight being the live accounts of past experiences given by some of the children in attendance.
The event also had in attendance top dignitaries such as former President of Nigeria, Olusegun Obasanjo GCFR, His Imperial Majesty, Ooni of Ife, Oba Adeyeye Enitan Ogunwusi Ojaja II, Chairman Premier Lotto Limited, Sir Kessington Adebukunola Adebutu, Former SFG, Amb. Baba Gana Kingibe among others. The official partners of the event were UNICEF, Mimi Noodles, Petrolex Oil & Gas Limited, Zenera Consulting among others.
In an effort to contribute to the betterment of society, good citizenship and social development, Managing Partner Zenera Consulting Meka Olowola joined several other panelists to campaign against drug abuse at the University of Lagos (UNILAG) recently. The event, aimed at creating awareness about the adverse effects of drug abuse among the youth, was the result of a collaboration between the Students Affairs Division of UNILAG and the KB Klub, an exclusive socio-philanthropic organisation comprising male medical students of the College of Medicine, UNILAG, to launch a campus-wide campaign against drug abuse.
Olowola, who graced the event as Chairman, YES Nigeria, sensitised participants on entrepreneurship, mentorship and strategies that will help them cope with the challenges of daily living, eliminating the need to abuse drugs as a coping mechanism. The welcome address was delivered by the Deputy Vice Chancellor, Managerial Services UNILAG, Prof. Duro Oni, and was followed by a lecture on ‘The Implication of Drug Abuse’ anchored by renowned clinical psychologist, Dr. Charles Umeh.
Flagged off with campus-wide rallies and visits to all UNILAG faculties, the campaign also featured talks from a panel of facilitators with expertise in the fields of medicine, crime, law and education. More colour was added to the campaign via social media, a platform dominated by the youth who happen to be the target audience.
The highlight of the event was a panel session involving eminent stakeholders alongside Olowola such as Chairperson, Counselling Centre Management Committee (CCMC), Prof. A.M. Olusakin; Founder/CEO, Paroche Reach-Out Foundation; Mrs. Titilola Adesanya; Director, Drug Demand Reduction Directorate, NDLEA, Dr. Ikechukwu Felicia; National Coordinator, Christ Against Drug Addiction Ministry, Mr. Dokun Adedeji and Deputy Dean, Student Affairs, UNILAG; Dr. Karo Ogbinaka. They all enjoined participants to do all in their power to become national ambassadors of a progressive and drug-free society.
The first phase of the campaign featured a symposium which held at the College of Medicine, Idi Araba in July. In attendance were students from the Idi Araba and Akoka campuses; the Provost, CMUL; Prof. Ogunsola, Dean, Students Affairs UNILAG; Prof. Babawale, Dean, Students Affairs CMUL; Prof. Akinsola, among other notable dignitaries. Drama presentations, art exhibitions and talent hunt competitions were organised to boost student participation, all of which cascaded into a grand finale at the Main Auditorium, UNILAG.
- ENDORSEMENTS OF COMMUNITY ENGAGEMENT STANDARDS PUNCTUATE DISCUSSIONS AT THE 8TH SUSTAINABILITY IN THE EXTRACTIVE INDUSTRIES CONFERENCE
- Press Release: Zenera Consulting Joins Association of Advertising Agencies of Nigeria
- FG partners Horasis, Zenera Consulting to attract 500 investors to Nigeria
- Zenera Consulting Emerges Outstanding Brand Management Company of the Year
- Meka Olowola wins PR and Image Management Award