Digital Marketing

8 steps to a successful content marketing strategy

8 steps to a successful content marketing strategy

A closer look at the content marketing plan essential for the success of your business. The popularity and budgets for content marketing only seem to be increasing. The reason? The multiple benefits including higher domain authority and search engine rankings, more referral and social traffic and increased conversion potential.

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WHAT TOP BUSINESSES IN NIGERIA SHOULD KNOW ABOUT ADS

WHAT TOP BUSINESSES IN NIGERIA SHOULD KNOW ABOUT ADS

It is often said that the 80s and early 90s kids are arguably the most privileged crop of contemporary TV viewers in Nigeria and the reason may not be farfetched. Colour TV transmission didn’t make its way to the Nigerian scene until the mid-70s and the TV gist only started trending following the active participation…

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6 REASONS WHY YOUR BUSINESS NEEDS STRATEGIC DIGITAL MARKETING

6 REASONS WHY YOUR BUSINESS NEEDS STRATEGIC DIGITAL MARKETING

In a world that has seen the advent of modern technology amongst other revolutionary innovations, small businesses are doing their best to keep up with the trend. Organisations are jettisoning obsolete business models and fast taking advantage of digitalisation in a bid to tap into the buoyant returns provided by this global goldmine. Businesses adopt…

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DO IT WITH THE TRIAD!

DO IT WITH THE TRIAD!

Branding, Advertising and Public Relations (PR), the ‘three musketeers’ of strategic communications in business, are often taken for granted to mean one and the same thing. This view, often held especially by small-business owners or start-ups, is not the correct approach to adopt if your business or brand is to truly enjoy strong market presence…

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REPUTATION MANAGEMENT IN THE NEW ERA

REPUTATION MANAGEMENT IN THE NEW ERA

Reputation is everything-on personal and business levels. Management of brand image is central to the sustainability of a business in the long term and foremost agencies seek to uphold reputations to the highest standards. This article details the basic tools for successful reputation management. Attentiveness Any organisation seeking top class reputation management must embrace keen…

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