A young lady stands in a store unable to decide on which product to select from the array on the counter.Eventually, she opts for the one with the highest price tag for reasons unknown to her. To the average man; expensive is quality, even though this logic is flawed.
read moreHow you handle your maiden entry into a new market will make or break the fate of your investment fortune. Do it the right way. Your first brand reveal sets the tone for how your target audience will receive your offering. You have to adequately prepare for this, considering that a host of pre-existing…
read moreBranding, Advertising and Public Relations (PR), the ‘three musketeers’ of strategic communications in business, are often taken for granted to mean one and the same thing. This view, often held especially by small-business owners or start-ups, is not the correct approach to adopt if your business or brand is to truly enjoy strong market presence…
read moreReputation is everything-on personal and business levels. Management of brand image is central to the sustainability of a business in the long term and foremost agencies seek to uphold reputations to the highest standards. This article details the basic tools for successful reputation management. Attentiveness Any organisation seeking top class reputation management must embrace keen…
read moreThese have been portentous times for the Nigerian oil industry. Internal politics in the creeks of the Niger-delta as well as fluctuating events on the global scene continue to influence the black gold’s fortune. Oscillating between the island of despair and the shore of hope, how do the current sectoral dynamics augur for investors’ interests…
read more
