Nearly one half of a company’s corporate reputation (45%) is attributable to its CEO’s reputation, just as executives in a firm value the key attributes of humility, visibility and persuasiveness more than others in the CEO. This reports is according to a new research titled The CEO Reputation Premium: Gaining Advantage in the Engagement Eraby…
read moreInstagram has introduced a new 'carousel' ad format, which allows brands to post more than one image at a time. The new format allows Instagram users to swipe sideways and view multiple brand photos, rather than the usual single shot. Carousel ads also display a 'Learn more' button, which links through to a brand's site.…
read moreFor the second consecutive year, Coca-Cola has been named the top brand followed by McDonald's and Mercedes-Benz in the ranking of the world's best marketing campaigns and companies, based on performance in effectiveness and strategy competitions. This is the result of the 2015 Warc 100, a benchmark for commercial creativity, allowing organisations to compare their…
read moreBrands have since moved their form of communication from the brick and mortal wall to various social media platforms they can operate best. It is important to note that communication forms a vital role in building a strong brand whilst attracting and retaining customers. The role social media has played in this cannot be overemphasized…
read moreDiscussion with Meka Olowola, Managing partner of Zenera Consulting and Adeola Kayode, Managing Partner of Teleios Consulting on the Imperatives of Brands in 2015.
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