Instagram’s new ad format allows brands to tell stories

Instagram has introduced a new ‘carousel’ ad format, which allows brands to post more than one image at a time.

The new format allows Instagram users to swipe sideways and view multiple brand photos, rather than the usual single shot. Carousel ads also display a ‘Learn more’ button, which links through to a brand’s site.

The idea is to allow marketers to tell “complete stories”, around a brand.

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