Leading reputation and brand management company, Zenera Consulting is partnering CSR-in-Action for the 3rd Sustainability in the Extractive Industries (SITEI) Conference scheduled for October 24 at Intercontinental Hotel, Victoria Island Lagos. The SITEI Conference, which is in its third year of running, is an event that addresses the challenges of local entrepreneurs, job seekers, policies…
read moreOil discovery in any community or nation is always widely celebrated among the indigenes as it signifies instant catapult into the league of wealthy societies. But oil discovery and exploration is not always a blessing. Without the advantage of a well-developed oil and gas industry oiled by ethical and sustainable practises, oil - the black…
read moreTake a moment aside, bend your head over your laptop and log onto the internet highway and see the millions of people that have practically taken up residence on the digital landscape of this global village. The most lucrative and in-demand ‘estates’ are the popular blogs and social media networks like Facebook, Twitter, Instagram, Pinterest,…
read moreBrand promotion Brand promotion is that element of marketing mix which is designed to inform, remind, persuade and influence the customers so that they purchase the advertised brand. The main objectives of brand promotions are: To Promote Information: The firm provides the relevant information about its various brands offered in the market. Information relates to…
read moreLagos, Nigeria. Some 31 leaders of major Nigerian businesses have agreed on the establishment of a common platform that will enable them to jointly promote sustainable development initiatives and programmes across the country. Attending a roundtable in Lagos on May 23, 2014, the CEOs decided to set up a council for sustainable development which…
read more