Branding, Advertising and Public Relations (PR), the ‘three musketeers’ of strategic communications in business, are often taken for granted to mean one and the same thing. This view, often held especially by small-business owners or start-ups, is not the correct approach to adopt if your business or brand is to truly enjoy strong market presence…
read moreReputation is everything-on personal and business levels. Management of brand image is central to the sustainability of a business in the long term and foremost agencies seek to uphold reputations to the highest standards. This article details the basic tools for successful reputation management. Attentiveness Any organisation seeking top class reputation management must embrace keen…
read moreThese have been portentous times for the Nigerian oil industry. Internal politics in the creeks of the Niger-delta as well as fluctuating events on the global scene continue to influence the black gold’s fortune. Oscillating between the island of despair and the shore of hope, how do the current sectoral dynamics augur for investors’ interests…
read moreOLA OREKUNRIN (Age: 30) Obinwanne is the founder, CEO and Chairman of the Invictus Group. He was born and raised in Ukpor village, Anambra State, Nigeria. He obtained a Bachelor’s degree in International Studies and Forensic Criminology from Monsah University, South Africa and later bagged a Master’s degree in International Relations and Counterterrorism studies. Before…
read moreA company’s brand image has the power to make or break it in terms of commercial success and recognition. Reputation management organisations like Zenera Consulting focus on helping clients to build strong brand images and maintaining high standards for same. Nigeria is increasingly becoming more digitised and more businesses are realising the importance of creating…
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