Branding

YOUNG NIGERIAN ENTREPRENEURS IN A LEAGUE OF THEIR OWN – PART ONE

YOUNG NIGERIAN ENTREPRENEURS IN A LEAGUE OF THEIR OWN – PART ONE

Nigeria has become a fast-growing target for both local and foreign investors as businesses and countries are seeing the potential for investments, with the younger community taking an impressive lead. This post serves to introduce a few of the young and successful Nigerian entrepreneurs who have worked hard to ensure that their ideas were actualised,…

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Leverage Your Brand Equity

Leverage Your Brand Equity

Building a strong brand equity, the commercial advantage that enables a company to charge more for its brand of a particular product or service compared to its competitors’, is a very potent tool for market domination and good return on investments. A product or service marketed under a strong brand name will continue to command…

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Recession: Don’t Press the Panic Button

Recession: Don’t Press the Panic Button

" Should you press that panic button and cut down costs on brand imperatives as your CFO just advised for the umpteenth time on the pretext that sales are low? Despite what that professor said at your MBA school in the 90s, recent and deeper insights have proven that the opposite is actually the smart way forward."…

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When is rebranding the right thing to do?

When is rebranding the right thing to do?

To a large extent, how customers feel about your brand determines the success of your business.  A dwindling business concern with the right rebranding strategies combined with improved customer experience is certainly on the right track towards recovery and dominating its niche market. So is rebranding always the one-stop solution to a stuttering business fortune?…

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