Why many Nigerian brands don’t outlast their founders, Olowola
Meka Olowola who is the Managing Partner, Zenera Consulting Limited is one of the leading communication specialists in Africa. The firm provides expert counsel on a wide range of investor relations and reputation management services. Read More
WHEN STAYING IN BUSINESS MEANS BRANDING
Do we ever ask ourselves why we choose one product over another? Or why we anticipate the release of certain products by our favourite companies, despite their competitors offering the same product at a more affordable rate?
The answers to these questions lie with brands and the conscious effort invested overtime in making consumers crave their products.Read More
When Expensive Means Quality
A young lady stands in a store unable to decide on which product to select from the array on the counter.Eventually, she opts for the one with the highest price tag for reasons unknown to her. To the average man; expensive is quality, even though this logic is flawed.Read More
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