The Global China Business Meeting is the foremost annual business meeting on China. The annual meeting is organized by Horasis, a global visions community committed to enact visions for a sustainable future. This gathering of Chinese business leaders and their global counterparts is open to the Chief Executive Officers of the world´s leading companies.

The 2013 Horasis Global China Business Meeting took place in The Hague, The Netherlands on
10-11 November 2013. With the support of the City of The Hague, The Netherlands Council for Trade Promotion and the China Federation of Industrial Economics, this year’s meeting provided the platform to discuss the critical factors behind China’s rise to global eminence.

Meka Olowola, Managing Partner, Zenera Consulting was invited to provide an African perspective to the conference. With many Chinese companies investing in Africa, it is imperative that Chinese entrepreneurs understand the brand imperatives critical to managing their reputation whilst understanding peculiarities of the Africa business terrain.

Download the full report here: MEKA OLOWOLA AT GCBM.