Posts By :

Zenera

Sustainability In The Extractive Industry: Taking The First Baby Steps, the Ghana Example

Sustainability In The Extractive Industry: Taking The First Baby Steps, the Ghana Example

Oil discovery in any community or nation is always widely celebrated among the indigenes as it signifies instant catapult into the league of wealthy societies. But oil discovery and exploration is not always a blessing. Without the advantage of a well-developed oil and gas industry oiled by ethical and sustainable practises, oil - the black…

read more
Zenera
Role of Social Media In Improving Your Brand Image

Role of Social Media In Improving Your Brand Image

Take a moment aside, bend your head over your laptop and log onto the internet highway and see the millions of people that have practically taken up residence on the digital landscape of this global village. The most lucrative and in-demand ‘estates’ are the popular blogs and social media networks like Facebook, Twitter, Instagram, Pinterest,…

read more
Zenera
Brand promotion

Brand promotion

Brand promotion Brand promotion is that element of marketing mix which is designed to inform, remind, persuade and influence the customers so that they purchase the advertised brand. The main objectives of brand promotions are: To Promote Information: The firm provides the relevant information about its various brands offered in the market. Information relates to…

read more
Zenera
Nigerian CEOs pledge joint action on sustainable development

Nigerian CEOs pledge joint action on sustainable development

  Lagos, Nigeria. Some 31 leaders of major Nigerian businesses have agreed on the establishment of a common platform that will enable them to jointly promote sustainable development initiatives and programmes across the country. Attending a roundtable in Lagos on May 23, 2014, the CEOs decided to set up a council for sustainable development which…

read more
Zenera
CSR & Extractive Industry

CSR & Extractive Industry

There is a disconnect between the massive revenues received from the extractive industries in Nigeria and the economic development of the communities where the revenues are derived from. Lack of social dimension to the development of the people has caused tension between those who work in the extractive industries and those who are in the…

read more
Zenera