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Instagram’s new ad format allows brands to tell stories

Instagram has introduced a new 'carousel' ad format, which allows brands to post more than one image at a time. The new format allows Instagram users to swipe sideways and view multiple brand photos, rather than the usual single shot. Carousel ads also display a 'Learn more' button, which links through to a brand's site.…

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Coca-Cola’s ‘Share a Coke’ Campaigns shoots it to #1 in global Brands

Coca-Cola’s ‘Share a Coke’ Campaigns shoots it to #1 in global Brands

For the second consecutive year, Coca-Cola has been named the top brand followed by McDonald's and Mercedes-Benz in the ranking of the world's best marketing campaigns and companies, based on performance in effectiveness and strategy competitions. This is the result of the 2015 Warc 100, a benchmark for commercial creativity, allowing organisations to compare their…

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3 SOCIAL MEDIA TIPS FOR OPTIMUM BRAND ENGAGEMENT

3 SOCIAL MEDIA TIPS FOR OPTIMUM BRAND ENGAGEMENT

Brands have since moved their form of communication from the brick and mortal wall to various social media platforms they can operate best. It is important to note that communication forms a vital role in building a strong brand whilst attracting and retaining customers. The role social media has played in this cannot be overemphasized…

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Imperatives for #Brands in 2015

Imperatives for #Brands in 2015

  Discussion with Meka Olowola, Managing partner of Zenera Consulting and Adeola Kayode, Managing Partner of Teleios Consulting on the Imperatives of Brands in 2015.

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Zenera Partners CSR-in-Action for the 3rd SITEI Conference 2014

Zenera Partners CSR-in-Action for the 3rd SITEI Conference 2014

Leading reputation and brand management company, Zenera Consulting is partnering CSR-in-Action for the 3rd Sustainability in the Extractive Industries (SITEI) Conference scheduled for October 24 at Intercontinental Hotel, Victoria Island Lagos. The SITEI Conference, which is in its third year of running, is an event that addresses the challenges of local entrepreneurs, job seekers, policies…

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