Monday, March 9, 2015

Nearly one half of a company’s corporate reputation (45%) is attributable to its CEO’s reputation, just as executives in a firm value the key attributes of humility, visibility and persuasiveness more than others in the CEO. This reports is according to a new research titled The CEO Reputation Premium: Gaining Advantage in the Engagement Eraby…

For the second consecutive year, Coca-Cola has been named the top brand followed by McDonald's and Mercedes-Benz in the ranking of the world's best marketing campaigns and companies, based on performance in effectiveness and strategy competitions. This is the result of the 2015 Warc 100, a benchmark for commercial creativity, allowing organisations to compare their…