Instagram has introduced a new ‘carousel’ ad format, which allows brands to post more than one image at a time. The new format allows Instagram users to swipe sideways and […]
For the second consecutive year, Coca-Cola has been named the top brand followed by McDonald’s and Mercedes-Benz in the ranking of the world’s best marketing campaigns and companies, based on […]
Brands have since moved their form of communication from the brick and mortal wall to various social media platforms they can operate best. It is important to note that communication […]
Discussion with Meka Olowola, Managing partner of Zenera Consulting and Adeola Kayode, Managing Partner of Teleios Consulting on the Imperatives of Brands in 2015.
Take a moment aside, bend your head over your laptop and log onto the internet highway and see the millions of people that have practically taken up residence on the […]
Brand promotion Brand promotion is that element of marketing mix which is designed to inform, remind, persuade and influence the customers so that they purchase the advertised brand. The main […]
The Global China Business Meeting is the foremost annual business meeting on China. The annual meeting is organized by Horasis, a global visions community committed to enact visions for a […]