These have been portentous times for the Nigerian oil industry. Internal politics in the creeks of the Niger-delta as well as fluctuating events on the global scene continue to influence the black gold’s fortune. Oscillating between the island of despair and the shore of hope, how do the current sectoral dynamics augur for investors’ interests…
read moreA company’s brand image has the power to make or break it in terms of commercial success and recognition. Reputation management organisations like Zenera Consulting focus on helping clients to build strong brand images and maintaining high standards for same. Nigeria is increasingly becoming more digitised and more businesses are realising the importance of creating…
read moreNigeria has become a fast-growing target for both local and foreign investors as businesses and countries are seeing the potential for investments, with the younger community taking an impressive lead. This post serves to introduce a few of the young and successful Nigerian entrepreneurs who have worked hard to ensure that their ideas were actualised,…
read moreThe Youth Entrepreneurship Summit set Lagos agog on Tuesday, 12th of July, 2016. The landmark event, conceived to empower emerging entrepreneurs and young professionals in Nigeria by linking them up with established business leaders and stakeholders, held at the Eko Hotel & Suites Conference Centre, Lagos. The summit was jointly organised by Zenera Consulting and…
read moreBuilding a strong brand equity, the commercial advantage that enables a company to charge more for its brand of a particular product or service compared to its competitors’, is a very potent tool for market domination and good return on investments. A product or service marketed under a strong brand name will continue to command…
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