Branding

What Executives Value in Their CEOs

What Executives Value in Their CEOs

Nearly one half of a company’s corporate reputation (45%) is attributable to its CEO’s reputation, just as executives in a firm value the key attributes of humility, visibility and persuasiveness more than others in the CEO. This reports is according to a new research titled The CEO Reputation Premium: Gaining Advantage in the Engagement Eraby…

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Coca-Cola’s ‘Share a Coke’ Campaigns shoots it to #1 in global Brands

Coca-Cola’s ‘Share a Coke’ Campaigns shoots it to #1 in global Brands

For the second consecutive year, Coca-Cola has been named the top brand followed by McDonald's and Mercedes-Benz in the ranking of the world's best marketing campaigns and companies, based on performance in effectiveness and strategy competitions. This is the result of the 2015 Warc 100, a benchmark for commercial creativity, allowing organisations to compare their…

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3 SOCIAL MEDIA TIPS FOR OPTIMUM BRAND ENGAGEMENT

3 SOCIAL MEDIA TIPS FOR OPTIMUM BRAND ENGAGEMENT

Brands have since moved their form of communication from the brick and mortal wall to various social media platforms they can operate best. It is important to note that communication forms a vital role in building a strong brand whilst attracting and retaining customers. The role social media has played in this cannot be overemphasized…

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Imperatives for #Brands in 2015

Imperatives for #Brands in 2015

  Discussion with Meka Olowola, Managing partner of Zenera Consulting and Adeola Kayode, Managing Partner of Teleios Consulting on the Imperatives of Brands in 2015.

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Role of Social Media In Improving Your Brand Image

Role of Social Media In Improving Your Brand Image

Take a moment aside, bend your head over your laptop and log onto the internet highway and see the millions of people that have practically taken up residence on the digital landscape of this global village. The most lucrative and in-demand ‘estates’ are the popular blogs and social media networks like Facebook, Twitter, Instagram, Pinterest,…

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