Edward T. Welburn, Born for autos… Fascinated by autos
Edward T. Welburn became chief designer of General Motors Corporation, the world's largest automaker, in 2003. The appointment made him the first African American to rise to what is considered one of the most prestigious jobs in the automotive industry. Welburn's mission for the dozens of GM models he oversees is to lead their styling…
read moreWHAT TOP BUSINESSES IN NIGERIA SHOULD KNOW ABOUT ADS
It is often said that the 80s and early 90s kids are arguably the most privileged crop of contemporary TV viewers in Nigeria and the reason may not be farfetched. Colour TV transmission didn’t make its way to the Nigerian scene until the mid-70s and the TV gist only started trending following the active participation…
read moreLASG & HOW NOT TO BRAND A YOUTH INITIATIVE
Two things came to mind the very first time I read the news of this initiative by the Lagos State Government; they were either staging a costly prank or the media were at it again by exaggerating the actual concept being portrayed by the LASG. Further reports and publications only confirmed what many had presumed…
read more6 REASONS WHY YOUR BUSINESS NEEDS STRATEGIC DIGITAL MARKETING
In a world that has seen the advent of modern technology amongst other revolutionary innovations, small businesses are doing their best to keep up with the trend. Organisations are jettisoning obsolete business models and fast taking advantage of digitalisation in a bid to tap into the buoyant returns provided by this global goldmine. Businesses adopt…
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