Do we ever ask ourselves why we choose one product over another? Or why we anticipate the release of certain products by our favourite companies, despite their competitors offering the same product at a more affordable rate? The answers to these questions lie with brands and the conscious effort invested overtime in making consumers crave…
read moreForemost brand and reputation management outfit Zenera Consulting has launched a new service line tagged ‘Ethica360R’ to mark its fourth anniversary as a foremost player in Nigeria’s brand management industry.
read moreFrom time immemorial, the concept of buying and selling has involved a minimum of two parties to be successful. Regardless of the context in which used, such as trade by barter, no mentally fit individual has ever been recorded to successfully perform a business transaction all alone. With the rise of capitalism around the globe,…
read moreEdward T. Welburn became chief designer of General Motors Corporation, the world's largest automaker, in 2003. The appointment made him the first African American to rise to what is considered one of the most prestigious jobs in the automotive industry. Welburn's mission for the dozens of GM models he oversees is to lead their styling…
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