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Thursday, April 9, 2015

No Victor, No Vanquished – Jonathan, Buhari, Nigerians.

No Victor, No Vanquished – Jonathan, Buhari, Nigerians.

No Victor, No Vanquished – Jonathan, Buhari, Nigerians and the #GoodCitizen Bekeme Masade Tuesday, 31 March, 2015, President Goodluck Ebele Jonathan, President of the Federal Republic of Nigeria reportedly invited General Muhammadu Buhari to the Presidential Villa, Aso Rock in Abuja, to congratulate him on his victory over Jonathan in the just concluded and much…

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What Executives Value in Their CEOs

What Executives Value in Their CEOs

Nearly one half of a company’s corporate reputation (45%) is attributable to its CEO’s reputation, just as executives in a firm value the key attributes of humility, visibility and persuasiveness more than others in the CEO. This reports is according to a new research titled The CEO Reputation Premium: Gaining Advantage in the Engagement Eraby…

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Instagram’s new ad format allows brands to tell stories

Instagram has introduced a new 'carousel' ad format, which allows brands to post more than one image at a time. The new format allows Instagram users to swipe sideways and view multiple brand photos, rather than the usual single shot. Carousel ads also display a 'Learn more' button, which links through to a brand's site.…

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Coca-Cola’s ‘Share a Coke’ Campaigns shoots it to #1 in global Brands

Coca-Cola’s ‘Share a Coke’ Campaigns shoots it to #1 in global Brands

For the second consecutive year, Coca-Cola has been named the top brand followed by McDonald's and Mercedes-Benz in the ranking of the world's best marketing campaigns and companies, based on performance in effectiveness and strategy competitions. This is the result of the 2015 Warc 100, a benchmark for commercial creativity, allowing organisations to compare their…

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3 SOCIAL MEDIA TIPS FOR OPTIMUM BRAND ENGAGEMENT

3 SOCIAL MEDIA TIPS FOR OPTIMUM BRAND ENGAGEMENT

Brands have since moved their form of communication from the brick and mortal wall to various social media platforms they can operate best. It is important to note that communication forms a vital role in building a strong brand whilst attracting and retaining customers. The role social media has played in this cannot be overemphasized…

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